/* ============================================================
   INTENT POP — MARKETING · character.css  (M7)
   Expressive sections built on the F7 character layer.
   Loads AFTER marketing.css + sections.css.
   Every value resolves to a Foundation / --mkt-* token — no raw hex.
   Budget: one showpiece per page, one type play per viewport.
   ============================================================ */

/* ---- chapter head — numbered like the brand docs ---- */
.mkt-chapter { display: flex; align-items: baseline; gap: var(--p-space-4); margin-bottom: var(--mkt-block-gap); }
.mkt-chapter .ch-n { font-family: var(--p-font-mono); font-size: var(--p-size-sm); letter-spacing: var(--p-track-wide); color: var(--accent-text); flex: none; }
.mkt-chapter .ch-rule { flex: 1; height: 1px; background: var(--mkt-rule); align-self: center; min-width: 40px; }
.mkt-chapter .ch-t { font-family: var(--p-font-mono); font-size: var(--p-size-xs); letter-spacing: var(--p-track-caps); text-transform: uppercase; color: var(--text-muted); flex: none; }

/* ---- ticker band (uses .treat-marquee inside) ---- */
.mkt-ticker { padding: 0; }
.mkt-ticker .treat-marquee { background: var(--mkt-section-bg); }
.mkt-ticker.on-ink .treat-marquee { background: var(--surface-inverse); color: var(--p-cream); border-color: var(--surface-inverse); }
.mkt-ticker.on-ink .tx-serif { color: var(--p-poppy-300); }

/* ---- poster hero — ink ground, mega type, the page's showpiece ---- */
.mkt-hero-poster { background: var(--surface-inverse); color: var(--p-cream); position: relative; overflow: hidden; padding-block: clamp(var(--p-space-8), 10vw, var(--p-space-10)); }
.mkt-hero-poster .mkt-eyebrow { color: color-mix(in srgb, var(--p-cream) 60%, transparent); }
.mkt-hero-poster .ph-h { font-family: var(--p-font-display); font-weight: var(--p-w-extra); font-size: clamp(3.2rem, 9.5vw, var(--p-size-6xl)); line-height: var(--p-lh-solid); letter-spacing: var(--p-track-display); margin: 0; max-width: 11ch; }
.mkt-hero-poster .ph-h .tx-ghost { -webkit-text-stroke-color: var(--p-cream); }
.mkt-hero-poster .ph-h .tx-serif { font-weight: 400; }
.mkt-hero-poster .mkt-lede { color: color-mix(in srgb, var(--p-cream) 75%, transparent); }
.mkt-hero-poster .ph-meta { display: flex; flex-wrap: wrap; gap: var(--p-space-5); margin-top: var(--p-space-7); padding-top: var(--p-space-5); border-top: 1px solid color-mix(in srgb, var(--p-cream) 18%, transparent); font-family: var(--p-font-mono); font-size: var(--p-size-sm); color: color-mix(in srgb, var(--p-cream) 60%, transparent); }
.mkt-hero-poster .ph-meta b { color: var(--p-cream); font-weight: var(--p-w-semibold); }
.mkt-hero-poster .ph-scatter { position: absolute; top: clamp(20px, 6vw, 70px); right: clamp(16px, 7vw, 110px); width: 170px; height: 130px; pointer-events: none; }
@media (max-width: 720px) { .mkt-hero-poster .ph-scatter { display: none; } }

/* ---- editorial hero — asymmetric, headline overlaps a framed figure ---- */
.mkt-hero-editorial { padding-block: clamp(var(--p-space-7), 7vw, var(--p-space-9)); }
.mkt-hero-editorial .ed-grid { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: 0 clamp(var(--p-space-5), 4vw, var(--p-space-7)); align-items: start; }
.mkt-hero-editorial .ed-copy { padding-top: clamp(var(--p-space-5), 4vw, var(--p-space-8)); position: relative; z-index: 1; }
.mkt-hero-editorial .ed-copy .mkt-h1 { font-size: clamp(2.8rem, 6.4vw, 5.4rem); max-width: 12ch; }
.mkt-hero-editorial .ed-fig { margin-top: var(--p-space-6); }
.mkt-hero-editorial .ed-pull { margin-left: clamp(0px, 4vw, -56px); }   /* figure tucks under the headline */
@media (max-width: 860px) { .mkt-hero-editorial .ed-grid { grid-template-columns: 1fr; } .mkt-hero-editorial .ed-pull { margin-left: 0; } }

/* ---- manifesto — the big statement chapter ---- */
.mkt-manifesto { max-width: 24ch; font-family: var(--p-font-display); font-weight: var(--p-w-bold); font-size: clamp(1.9rem, 4.6vw, var(--p-size-3xl)); line-height: 1.16; letter-spacing: var(--p-track-tight); margin: 0; }
.mkt-manifesto .tx-serif { font-weight: 450; }
.mkt-manifesto-note { font-family: var(--p-font-mono); font-size: var(--p-size-sm); color: var(--text-muted); max-width: 34ch; line-height: 1.7; }
.mkt-manifesto-row { display: grid; grid-template-columns: minmax(0, 1fr) 280px; gap: var(--p-space-7); align-items: end; }
@media (max-width: 760px) { .mkt-manifesto-row { grid-template-columns: 1fr; } }

/* ---- bento — one grid, mixed-volume cells ---- */
.mkt-bento { display: grid; grid-template-columns: repeat(12, 1fr); gap: var(--p-space-4); }
.mkt-bento > * { grid-column: span 4; }
.mkt-bento .b-6 { grid-column: span 6; }
.mkt-bento .b-8 { grid-column: span 8; }
.mkt-bento .b-12 { grid-column: span 12; }
@media (max-width: 920px) { .mkt-bento > *, .mkt-bento .b-6, .mkt-bento .b-8 { grid-column: span 6; } }
@media (max-width: 600px) { .mkt-bento > *, .mkt-bento .b-6, .mkt-bento .b-8, .mkt-bento .b-12 { grid-column: span 12; } }
.mkt-cell { background: var(--mkt-card-bg); border: 1px solid var(--mkt-card-border); border-radius: var(--mkt-card-radius); padding: var(--mkt-card-pad); display: flex; flex-direction: column; gap: var(--p-space-3); min-height: 190px; }
.mkt-cell .c-eyebrow { font-family: var(--p-font-mono); font-size: var(--p-size-2xs); letter-spacing: var(--p-track-eyebrow); text-transform: uppercase; color: var(--text-muted); }
.mkt-cell h4 { font-family: var(--p-font-display); font-weight: var(--p-w-bold); font-size: var(--p-size-xl); letter-spacing: var(--p-track-snug); margin: 0; }
.mkt-cell p { margin: 0; color: var(--text-secondary); font-size: var(--p-size-base); }
.mkt-cell .c-num { font-family: var(--p-font-display); font-weight: var(--p-w-extra); font-size: clamp(2.6rem, 5vw, var(--p-size-4xl)); line-height: 1; letter-spacing: var(--p-track-tight); margin-top: auto; }
.mkt-cell .c-num .u { color: var(--accent); }
.mkt-cell.ink { background: var(--surface-inverse); color: var(--p-cream); border-color: var(--surface-inverse); }
.mkt-cell.ink p { color: color-mix(in srgb, var(--p-cream) 72%, transparent); }
.mkt-cell.ink .c-eyebrow { color: var(--p-poppy-300); }
.mkt-cell.pine { background: var(--surface-pine); color: var(--p-cream); border-color: var(--surface-pine); }
.mkt-cell.pine p { color: color-mix(in srgb, var(--p-cream) 75%, transparent); }
.mkt-cell.poppy { background: var(--accent); color: var(--text-on-accent); border-color: var(--accent); }
.mkt-cell.poppy p { color: color-mix(in srgb, #FFFFFF 86%, transparent); }
.mkt-cell.poppy .c-eyebrow { color: color-mix(in srgb, #FFFFFF 75%, transparent); }
.mkt-cell.fig { padding: 0; overflow: hidden; min-height: 230px; }
.mkt-cell.fig .treat-ph { flex: 1; min-height: 0; }

/* ---- editorial split — framed figure + ticked copy ---- */
.mkt-edit-split { display: grid; grid-template-columns: minmax(0, 6fr) minmax(0, 5fr); gap: clamp(var(--p-space-6), 5vw, var(--p-space-8)); align-items: center; }
.mkt-edit-split.flip .es-fig { order: 2; }
.mkt-edit-split .es-copy { position: relative; padding: var(--p-space-5) var(--p-space-5) var(--p-space-5) var(--p-space-6); }
.mkt-edit-split .es-copy.treat-ticks::before { top: 6px; left: 6px; }
.mkt-edit-split .es-copy.treat-ticks::after { bottom: 6px; right: 6px; }
@media (max-width: 820px) { .mkt-edit-split { grid-template-columns: 1fr; } .mkt-edit-split.flip .es-fig { order: 0; } }

/* ---- poster quote — pine ground, giant serif ---- */
.mkt-quote-poster { background: var(--surface-pine); color: var(--p-cream); border-radius: var(--p-r-xl); padding: clamp(var(--p-space-7), 6vw, var(--p-space-9)) clamp(var(--p-space-5), 6vw, var(--p-space-8)); position: relative; overflow: hidden; }
.mkt-quote-poster blockquote { font-family: var(--p-font-serif); font-style: italic; font-weight: 450; font-size: clamp(1.6rem, 3.6vw, var(--p-size-2xl)); line-height: 1.3; letter-spacing: 0; margin: 0; max-width: 26ch; position: relative; }
.mkt-quote-poster blockquote .tx-under { text-decoration-color: var(--accent); }
.mkt-quote-poster .byline { display: flex; align-items: center; gap: 13px; margin-top: var(--p-space-6); font-family: var(--p-font-mono); font-size: var(--p-size-sm); color: color-mix(in srgb, var(--p-cream) 65%, transparent); position: relative; }
.mkt-quote-poster .byline b { color: var(--p-cream); font-weight: var(--p-w-medium); }
.mkt-quote-poster .byline .treat-burst { width: 15px; height: 15px; }

/* ---- proof ledger — the anti-card stats: a ruled table of receipts ---- */
.mkt-ledger { border-top: var(--p-bw-rule) solid var(--border-strong); }
.mkt-ledger .row { display: grid; grid-template-columns: 56px minmax(0,1.2fr) minmax(0,2fr) auto; gap: var(--p-space-4); align-items: baseline; padding: var(--p-space-5) 4px; border-bottom: 1px solid var(--mkt-rule); }
.mkt-ledger .no { font-family: var(--p-font-mono); font-size: var(--p-size-sm); color: var(--text-muted); }
.mkt-ledger .num { font-family: var(--p-font-display); font-weight: var(--p-w-extra); font-size: clamp(2rem, 4vw, var(--p-size-3xl)); letter-spacing: var(--p-track-tight); line-height: 1; }
.mkt-ledger .num .u { color: var(--accent); }
.mkt-ledger .what { color: var(--text-secondary); font-size: var(--p-size-md); }
.mkt-ledger .src { font-family: var(--p-font-mono); font-size: var(--p-size-xs); color: var(--text-muted); white-space: nowrap; }
@media (max-width: 720px) { .mkt-ledger .row { grid-template-columns: 40px 1fr; } .mkt-ledger .what { grid-column: 2; } .mkt-ledger .src { grid-column: 2; } }

/* ---- badge row — stickers as social proof ---- */
.mkt-badge-row { display: flex; flex-wrap: wrap; align-items: center; gap: var(--p-space-4) var(--p-space-5); }

/* ---- mega footer — the wordmark sails off the page bottom ---- */
.mkt-footer-mega { overflow: hidden; padding-bottom: 0; }
.mkt-footer-mega .fm-wordmark { display: block; font-family: var(--p-font-display); font-weight: var(--p-w-extra); letter-spacing: var(--p-track-wordmark); line-height: 0.78; font-size: clamp(4.5rem, 16.5vw, 19rem); color: var(--text-inverse); white-space: nowrap; margin-bottom: -0.16em; user-select: none; }
.mkt-footer-mega .fm-wordmark .wm-burst { width: 0.7em; height: 0.7em; vertical-align: -0.04em; display: inline-block; background: var(--accent); -webkit-mask: var(--treat-mark-mask) center/contain no-repeat; mask: var(--treat-mark-mask) center/contain no-repeat; }
.mkt-footer-mega .fm-top { padding-bottom: var(--p-space-7); }

/* ---- section index rail (left margin numerals on wide screens) ---- */
.mkt-indexed { position: relative; }
.mkt-indexed .ix { position: absolute; top: 4px; left: calc(-1 * clamp(34px, 4vw, 64px)); font-family: var(--p-font-mono); font-size: var(--p-size-sm); color: var(--accent-text); }
@media (max-width: 1280px) { .mkt-indexed .ix { position: static; display: block; margin-bottom: var(--p-space-3); } }