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The AI-first CRO agency

Win before the click.

We turn buying intent into revenue across search, AI answers, and your funnel. Capture, convert, compound — measured in dollars, not vanity metrics.

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+31% median lift90 days to first win$48M revenue influenced
Trusted by revenue teams atNorthwindLattice CoForgeBrightsideApex LabsVellum

The market shifted

Clicks got expensive. Answers got free.

Buyers decide inside search results and AI answers — long before they reach your site. If you're only optimizing the page, you're fighting for what's left.

The old way

  • Optimize for clicks that never convert
  • Run one test a quarter, hope it wins
  • Report traffic, not revenue

The Intent Pop way

  • Win the buying answer before the click
  • Ship tests weekly, let wins compound
  • Attribute every move to dollars

The method

Capture · Convert · Compound

One loop, run relentlessly. Each stage feeds the next, and the wins stack.

01

Capture

Own the buying answer in search and AI results, before the click happens.

02

Convert

Turn intent into action with experiments that ship weekly and attribute to revenue.

03

Compound

Stack the wins. Lifecycle and retention turn one conversion into many.

What we do

Three services, one revenue engine.

Intent capture

Rank in the answer, not just the results. We optimize for AI Overviews and buying-intent queries.

Explore

Conversion testing

A weekly experiment engine. Every test is scoped to a revenue hypothesis and a clean readout.

Explore

Lifecycle & retention

Turn the first win into the second. Onboarding, email, and re-engagement that compound revenue.

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Proof, not promises

Revenue is the only vanity metric.

31%
Median conversion lift
n=180 · 2024–25
90
Days to first win
median, new clients
$48M
Revenue influenced
trailing 12 mo.
4.8×
Test velocity
vs. baseline
“
They found revenue we'd written off as dead traffic. First win paid for the year in six weeks.
Dana OkaforVP Growth, Northwind

Case study

How Forge doubled demo bookings in one quarter.

Read the story
2.0×
Demo bookings
−38%
Cost per demo

Pricing

Start with an audit. Scale when it works.

Audit
$6k / one-time

A 30-day intent & conversion teardown with a prioritized roadmap.

  • Full funnel + AI-search audit
  • Revenue-ranked roadmap
  • Exec readout
Start with an audit
Growth
$18k / mo

The full Capture · Convert · Compound engine, run weekly.

  • Weekly experiment program
  • Intent capture + lifecycle
  • Attribution dashboard
  • Dedicated strategist
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Scale
Custom

Multi-team programs with embedded experimentation and governance.

  • Everything in Growth
  • Multiple squads
  • Board reporting
Talk to sales

Questions

The honest answers.

Most clients ship their first winning test inside two weeks and see a measurable revenue win within 90 days.
We work alongside your team and leave it stronger. Every experiment and playbook is yours to keep.
Each test maps to a revenue hypothesis with a pre-registered metric and confidence threshold. We report influenced revenue with sample sizes and intervals.

Intent in. Revenue out.

Make intent pop

Book a 30-minute intent audit. We'll show you the revenue hiding in your funnel — before you sign anything.

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