Marketing · M7 · Character
Sections with a pulse — the parts that make a page ours.
Built on Foundation F7 . M2–M5 keep a page correct; M7 keeps it recognizable . Compose one or two of these per page alongside the quiet library — never all of them at once. Same tokens, louder instruments.
Theme · Light
Poster hero · showpiece · ink ground, mega type, burst scatter
Clicks are over.answer .Buyers decide inside AI answers before they ever reach you. We make sure the answer is yours — then turn it into revenue.
+31% median lift90 days to first win$48M influenced
Ticker band · standard · pairs with any hero; pauses on hover
Win before the click capture Ship tests weekly convert Attribute every dollar compound
Win before the click capture Ship tests weekly convert Attribute every dollar compound
Editorial hero · signature · asymmetric, figure tucks under the headline
Proof you can audit .
Every engagement ships with receipts — sample sizes, confidence, and the dollars each test moved.
case hero — dashboard on a real desk
Fig. 01 — Forge, Q3 readout
Manifesto · signature · the chapter statement with margin note
§02 Why we exist
Most agencies optimize the page. The decision already happened three screens earlier — inside the answer .
THE SHIFT — AI Overviews now resolve ~10% of buying queries before any site visit. The funnel starts in the answer box.
Bento · standard · one grid, mixed volumes — replaces uniform 3-col card walls
The loop
Capture · Convert · Compound
One system from the buyer's first question to the dollar it becomes. Each stage feeds the next; the wins stack.
90d TO FIRST WIN
Capture
Own the answer
Rank inside AI Overviews and buying-intent queries — before the click.
Median lift
Tested, not guessed
+31%
Convert
Ship weekly
Every test pre-registered to a revenue hypothesis with a clean readout.
Proof ledger · whisper-to-standard · receipts as a ruled table, not stat cards
§04 The receipts
01 +31% Median conversion lift across engagements n=180 · 2024–25
02 90 Days to first attributed win, median new clients
03 $ 48MRevenue influenced trailing 12 mo.
04 4.8× Experiment velocity vs. client baseline verified
Poster quote + sticker row · signature
“They found revenue we'd written off as dead traffic. The first win paid for the year in six weeks.”
Dana Okafor · VP Growth, Northwind
+31% median lift
No retainer theatre
Ships weekly
Receipts included
Editorial split · standard · framed figure + ticked copy, alternate with .flip
operator at the attribution board
Fig. 03 — weekly readout, in progress
A readout you could take to the board.
Every Friday: what shipped, what it moved, what's next — with sample sizes and confidence attached. Plain talk, sharp work.
See a sample readout
Mega footer · showpiece · the wordmark sails off the page